Sunday, January 31, 2010

Men less likely to cook then wemon

Abstract from an article on Highbeam Research

Article: Women cook for families, men cook as hobby.

Half of women (50%) say they enjoy cooking very much, while 11% don't like to cook, according to an NFO WorldGroup study conducted for Taste of Home magazine. Men are less likely to dislike cooking (8%) and almost as likely to say they like it very much (48%). Women are more likely than men to say the primary reason they cook at home is because they want to cook for their family (21% of women versus 9% of men), while men are more likely than women to consider cooking a hobby (21% of men and 11% of women say so).

Link

Saturday, January 30, 2010

concept explorations round 2








Interview with Expert Doug Wilson

I interviewed Doug Wilson, a Business Professor at U of O and Marketing Guru, to help me better understand who I am design for.

I came to the interview with the target market of adult single males in the 20-35 age range in mind. Doug advised me to be as specific as possible when defining the target market.

He told me to look at income levels (Rich Vs. Poor) and occupation (Blue color Vs. White color) and education levels.

By narrowing the demographic I be able to find out what their main interests are and I will be able to derive a visual language from that.

He advised me to look at purchasing data to see the male vs. female ratios. A good place to get this information is media kits for Food magazines and the FoodNetwork channel, as well as visiting kitchen stores to see what the male vs. female ratio is and what they buy. He also strongly suggested looking at the demographic data to existing brands.

He advice was to take a look at the BBQ experience. And in regards to kitchen utensils, he said to “heft it up a bit, make it more tool like”

Resources he suggested for this research are Claritas.com and Heartwicks kitchen store in the 5st market.

Concept Explorations

I would post some concept explorations but my blog seems to be broken and will not let me post pictures now even though i just posted my inspirational images...............................

Inspirational Images

Chrome Knuckle Cork screw

Crowbar bottle opener
Sword Roaster

Monday, January 25, 2010

A view in to Mens cooking for Women

Ok through my internet trekking for power tools, sports equipment, and cooking utensils I found this article on the WomensHealth.com:

What's Cooking?

The surprising answers to your burning questions about guys and their eating habits

Dev Sherlock


Recently, while performing a random Web search, I stumbled across a gift item labeled "The Ultimate Guy Food Crate." The promo copy read: "For the guy who loves football night, send a bit of savvy that he'll really enjoy. Beef jerky, nuts, pretzels, chips and salsa...and the all-time favorite, crispy potato chips." Jeesh, you'd think men and their Dorito-loving palates hadn't progressed an inch in the last five decades. But c'mon. Our relationship with, er, grub goes beyond junk food. The kitchens that were once foreign territory to our dads are now places where many of us have been spotted in full apron regalia, broiling salmon and chopping, you know, vegetables.

And as it happens, a guy's eating habits and his relationship with cuisine reveals a lot. "If you watch someone eat, you'll learn everything you need to know about them," says chef Anthony Bourdain, author of Kitchen Confidential and host of the Travel Channel's No Reservations. Easy enough to say if you're a professional foodie. But when it comes to the lawless world of dudes and food, where pizza equals breakfast and cereal equals dinner, what if you don't possess such behavioral acuity? For insight into the most puzzling guy food habits, I checked with a shrink, some food pros, and a couple of regular joes. What they said may surprise you. So grab a brewski and let's find out what's cooking?

Why do guys leave all the ingredients, pots, and utensils on the kitchen counter when they cook?
We approach cooking from an angle we can understand. It's not just making dinner, it's a construction project. And we're going to make it bigger, messier, and more complicated than necessary. Heck, if we could get a crane to lower in the ingredients, we'd do that, too. We want to see everything laid out beforehand like we're assembling an Ikea desk, and then lord triumphant over the shambles as if admiring the wake behind our powerboat, a testament to the amount of work that went into this glorious meal. Of course, that's not the only reason we don't hang around to cuddle with the dirty bowls after having our way with them. "The average guy is only trying to reach the finish line," says David Joachim, author of The Tailgater's Cookbook. "And the fastest way to do that is to just plow through."

What's up with grill lust?
We love to play with fire, okay? "You see this pattern in very young boys," says Leon Rappoport, Ph.D., psychology professor at Kansas State University and author of How We Eat. "And not in girls, which argues for it being an instinctive tendency." Instincts aside, we like to see what's going on when we cook. (X-ray vision would be nice too.) "With a flame, you can see and feel the heat; there's no mystery to it," Joachim says. "It's a simple equation: Food plus heat equals cooking."

Why do men hate recipes?
Because any schmuck can follow one. "There [is] an inborn tendency, traceable to our hunting ancestors, which emphasizes the survival value of self-reliance and independent judgment," Rappoport explains. Translation: The Cro-Magnon dude who didn't rely on the rest of the clan to find the best mammoth-hunting grounds may have gotten the best bounty — and probably had more of it for himself. Plus, following a recipe to a T slams the door on our creative side, which we sometimes want to show off. "I always feel like I can improve on a recipe with a couple of tweaks," says my buddy Kevin. "I like to think of it as a jumping-off point." Add a pinch of cayenne (or half the bottle) to chicken Kiev — et voilá, chicken Kev!

Why do men like knives so much?
"Because they're dangerous and empowering," Joachim says. You can mince a garlic clove with one as easily as you could, well, kill someone — if you had to. It's the perfect multitasker. Who needs a Leatherman if you have a Ginsu? "You can even open a bottle of beer with it," Joachim says. "That is gold for a guy."

Why do men go for extra-spicy wings, hot peppers, and "challenging" foodstuffs?
When it comes to the truly bizarre, like Rocky Mountain oysters (aka bull testicles), there's a good chance it'd never be eaten if there wasn't a group of guys standing around goading one another, or if someone wasn't still harboring a grudge from the pickup football game earlier that day. In a social setting, "consuming an unusual or 'dangerous' item proves one's nerve/manhood/courage to others or to oneself," Rappoport says. Um. Exactly. Plus, we believe that what doesn't kill us makes us stronger, which is why we'll order the blowfish sushi or pour on the habanero hot sauce until it scorches our eyeballs. "Spicy foods elicit the same response as danger, causing the brain to release endorphins, which is pleasurable," Joachim explains. "And, like riding a roller coaster, your body feels the rush but your mind knows you're ultimately safe." Which, okay, makes the whole thing sound a lot less macho.

If a guy is a picky eater, does that mean he's not adventurous in bed?
I always say, "Passion for food means passion for life." And for the record, ahem, I'll try anything. But there's no easy answer to this. My friend Doug loves exotic food loaded with flavor — Indian, Thai — because "it's like an amusement park, the culinary equivalent of a funplex with batting cages, a driving range, go-karts!" And drum roll, please, he claims legendary status in the boudoir.

Joachim is willing to give picky eaters the benefit of the doubt — something about them possibly unleashing their inner wild man in private. But Rappoport points out that, apart from food and drink and the incidental oral pacifier like cigarettes or chewing gum, the only other things we willingly take in our mouths are body parts of our chosen sex partners. Well, duh. So where's he going with this? (Stay with me here.) "Someone who has experienced anxiety about eating, which may go back to difficulties breastfeeding, is likely to be anxious about food consumption in general, and thus cautiously defensive and picky," Rappoport says. "Accordingly, they'll associate oral intimacies with anxiety." Yikes. Or just heed the wisdom of our man's man, Bourdain: "If [a guy] is not willing to try new things, I feel sorry for [him]," he says. "It makes [him] a bad guest, a bad traveler, and, most likely, bad in the sack." Whatever the case, there's one course most guys will never pass up — and that's you, for dessert. If you want to bring along some chocolate sauce or whipped cream, be our guest.


and the link: Men and Food

Project 1: looking at masculating cooking utensils through the lens of fetishism...(the anthropological scene of the word)

ok I just read this interview in a book that Wonhee has let me barrow.
The book is titled I Miss My Pencil by Martin Bone and Kara Johnson

(I just ordered it from Amazon)

The article talked about how Fetishism affects design. And I mean fetishism in the pre-Freud anthropological scenes of the term…so not sexual,… well directly anyway. Fetishism as in: the association objects with special meaning, magical powers, objects as a god or a conduit of a god.

There are 2 quotes that I really love in this article from Morgana Maye:

“One of my favorite current uses of the term Fetish actually is in gamming. There are a series of video games that have fetishes as weapons with magical powers.”

“….. I am talking about the way in which textures and tastes and smells and the visceral experience of an object are connected in the way the object itself is sold.”

I really love that last quote.


This will help me in thinking about how I will approach designing the cooking utensils.

I talked with Wonhee today and she gave me a bit of a push so that I will have a bit of head start with ideas for the forms and what visual language I will use. She wants me to play around in Photoshop merging power tools and sports equipment with cooking utensils to get an idea of what an end product will look like.

I am also going to look at the Black&Decker line of kitchen appliances to see what they did.

Expert contact comunication - Garth Morgan

This is the email communication that I have had with Garth Morgan so far and it has really helped:

Dan to Garth:

Garth,

I have completely changes my direction for this project. I let my desire to do a packaging project get in the way and painted my self in to a corner with that.


So here is the new direction:

For my project I am going to design something that makes cooking more fun, exciting and playful for Bachelors.

I want to do this because it is a lot of work to cook for yourself and not much fun. It is just easier to buy unhealthy TV dinners, easy unhealthy foods, and fast food. Cooking is healthier, cheaper, and impresses the ladies.

That would be the mission/problem statement in essence. I have not ruled the packaging idea out of the picture completely, just leaving it as an option.

I have contacted Doug Wilson, a business professor I have had here at U of O to help me nail down my demographic a bit more and help me find what their major areas of interests are, so I can find out what the general aesthetic interests are and what they would be more likely to respond to.

The tentative idea is a (or a line of) cooking utensil(s) and/or pans that would make the experience of cooking more enjoyable, and therefore more desirable to do. And an other idea would be, depending on the demographic, something having to do with a game or other entertainment.

I have made way in contacting a chef to find out what the bare essential cooking equipment would be and any ideas they had about making cooking more fun.

I kinda took my sweet time arriving at a final direction, which I hope will not come back to bite me in the butt.

I have attached a copy of my Syllabus with a class schedule so we are both on the same page about when things need to happen. I would like to talk with you about creating an action plan this week sometime, when ever you have the time (preferably before Wednesday). I don't have classes before 4 pm Monday through Thursday. Friday class starts at 2 and gets out at 8.


Also what are your thoughts on this direction? Do you have an ideas or things I should look at or consider?

What in your mind, would make cooking food more fun/enjoyable/playful for a bachelor?

~Dan Munger


Garth to Dan:

Hi Dan,

First step is to gather "data" that bolster your plan of action. Find your demographic and spend some time with them in whatever way you can. They won't tell you what to do, probably, but if you listen carefully they will reveal why they hate cooking, or why the love eating out, or what they like to eat vs. what they always eat. "It takes me 30 minutes to make dinner, 10 minutes to clean up, but only 5 minutes to eat - too much work." Or, "I can never decide what to eat." Or, "I simply don't enjoy
cooking , and I'm willing to pay to eat out." But what else? "Chicks dig it when I cook once in a while." "I had a great meal at the Excelsior, and I'd love to be able to recreate it without dropping $40." And isn't there something in the handbook that demands that every man be able to grille a perfect steak? What about tailgaters?

Are the factors economic? ease of use? what happens during preparation or after? There are hundreds of books written by "experts" like Rachel Ray on preparing great meals in 30 minutes with a smile on your face. If it was that easy, every bachelor would do it. How much prep and forethought is required? How much work is there after? How do I prepare my leftovers for storage? Where do I put them? How much beer does it displace in my fridge? What can I do with fast, boxed food (like Hamburger Helper) that is way more interesting, easy and fast than what it is all by itself?

That should get you going in a direction: Utensils for cooking one thing, lots of things, or nothing at all. Recipes? Location? Process?

All the way through, with every half- or fully-baked idea or direction, hold it up to the presentation filter. Does this make a good story? If I had to describe this to Grandma, would she get it?

Be sure to ask the biz professor how he suggests you interact with the demographic. He might even have resources that can connect you with targets for interviews, focus groups, shop-alongs, or in-home observation. When you talk to the chef, find out how much your demographic overlaps
with his , and if not how much opportunity that presents. Connect the dots, write it all down, create a plan that has clear steps with clear deliverables. (Even "fuzzy" steps should have clear deliverables - an answer to a question, for example.)

Give me a call when you have a draft of your plan, but only a draft. Time's wasting!


Remember, it's way easier to solve one problem rather than many. When solving multiple problems, it becomes a difficult story to tell. (I never buy those RonCo things on TV because I can't figure out what they do - slicing AND dicing AND making little fleurettes? I just want a carrot peeler that doesn't take my finger tip off.) At the end, it may be a single bug you're addressing, and that's okay if it's
the most compelling bug."

Garth

The Bachelors Cooking Pad (a tentative title)

Food Networks:
The Bachelors Cooking Pad (a tentative title)

Abstract:

My goal of the Project 1 is to make some part of the Food network more fun, exciting, and playful. This goal was derived from Manifesto that Diana Lein and I wrote for Project 2 in which we rebranded vegetables in to candy in order to change the perception of them from undesirable into the forbidden and there for desirable.

Through reexamination of my research to date and my personal experience I came to the conclusion that I should try to make the cooking experience more fun for single adult males.. aka bachelors.
It is so much work to cook for yourself and not much fun. It is just easier to buy unhealthy TV dinners, easy unhealthy foods, and fast food instead of cooking healthy foods that taste good. Cooking is healthier, cheaper, and impresses the ladies.

I figure if I can design some thing to facilitate this cooking process, make it a more attractive, make it a desirable process this would be a good thing and would help make the general population healthier. I want to achieve this by making the process more fun, exciting, and playful.

I do not know where this will take me at this point as I have just recently arrived at this problem statement. I have to track down some new experts to help me out, but I am very excited with this direction and I can’t wait to see where it will take me!

Saturday, January 23, 2010

Project 1 Reanalyzed/Rethought/Redirected/Redone/Re-Everything

So I let my desire to do a packaging project get in the way of project one and I ran myself in to a corner and had no idea what I was doing. So I decided I had to go back and look at every thing I had done so far, manifesto, blargging, research and expert contacts.

SO…..

Boiling it down (looking at the essence of what I have done so far)

Manifesto - fun/ exciting

Research/Blarg - playful

Expert - intriguing/experience

· Conclusion: Project 1 should deal with making some part of the Food network Fun/Exciting/Playful.

Directions

Food economy: make shopping more fun?

Packaging:…….?

Origins of food:…….?

Personal: cooking and eating not fun any more

· Final direction: making cooking and/or eating more fun

Problem Development

Project 1 should deal with making cooking and /or eating more fun for…. who?

· People in general?

· College students?

· Single Adults?

o Bachelors?

There is lot going on here…. to broad… so I should pare it down to a more researchable topic

Problem Statement

Project 1: Make Cooking more fun, exciting, playful for Bachelors

· Reasoning: it is so much work to cook for your self and not much fun, and it is just easier to buy unhealthy TV dinner things or easy unhealthy foods and fast food. Cooking is healthier, cheaper, and impresses the ladies.

Plan of Attack

Contact marketing guru for expert possibly Doug Wilson to narrow down the target markets and find what the major interests for this target market are, so I will have a better idea of the my product should look like.


Get back in contact with Garth Morgan and talk with him about new plan and new direction and form a schedule and cohesive plan of attack for this project

Thursday, January 21, 2010

ok so I am having major problems. I cant seem to come up with a core concept/ problem statement/ idea for my project. I thought I wanted to do a package design project but I don't know for sure now or even how to aproch it or what I would want to acheve with it..

In short I am a bit lost with this project.... so many possibilities, so many options, so many ideas, just out of reach.........................

(complain, whine, bitch, moan, and complain a bit more)

Monday, January 18, 2010

Fennel fishy

food art

play with your food

random fun food fun find
PLAY WITH YOUR FOOD FACE

Experts .... I NEEEED YOU *dose a little dance*

hehe Shin Chan reference for you guys.

on a more serous note I have been having trouble tracking down an expert to talk to about my project, a little confused at where to Start as my project is packaging design which is a part of PD.
I am thinking about a marketing expert and .... I have no idea who else

And also don't really know what I would ask at this point I have to many directions to go n my head at this point. I could take an altruistic rout and do a reusable thing or a thing that has to do with diet, or local economy, or I could do something that is really fun and playful.

I was really inspired by Ruby's presentation last Thursday and I have realised that really being a colege student has taken the fun out of cooking and eating in general. I usually eat Chunky soup, or a sandwich, or Tyson chicken nuggets... and I just watched FOOD INC....... and I ... will probably still eat them cause they are in my freezer and they are easy and I am lazy.....Well any way I kinda want to explore packaging as a way to revitalize the eating experience

any way at this point lacking focus and lacking expert

packaging

ok so here is some interesting websites on packaging one is about a grocery store in London called Unpacked that is essentially packaging free, except for resuable packing that they sell that you bring back to get more food stuffs in. the point is to try and get rid of all the excess packaging that is around and in the bumps and reuse packaging as much as possible: Link

The nexe is the Muji Silicone ice ball maker. Very simple clean minimalistic style packaging dne I got to thinking why not have the ball just packaged as it in a wrapper, instead of the box? and I answered my self:there are 2 parts and it is made out os silicone so the box ships better with out them coming apart and it looks cooler in the box, and it stacks better. :link

Wednesday, January 13, 2010

save energy while cooking

This does not seem to have any relation to my projects at the moment but I thought it was intresting:How to Reduce Energy Use While Cooking

all kinda obvious stuff but good to point out..

Sunday, January 10, 2010

Food packaging


Ok I was putzing around looking at Corr77.com when I saw this packaging project by Chinese designer Daizi Zheng named Stereotype.

It calls attention to the contents of the package by using by contrasting imagery of the packaging. This contrast makes you reconsider that is actually is in the package and how it compares to what is usually in those packages. Blueberries in a pill blister pack, celery in a French fry box, carrot sticks in a cigarette box.

Really I love it and I think I might be wanting to explore the idea of packaging design for Project 1. I am finding myself fancied by packaging design more and more.

Anyway here is the link to the article: Stereotype



Thursday, January 7, 2010

Project 2: I am for a new food perception…A manifesto.

This a manifesto that Diana Lien and I wrote for Project 2. This manifesto will inform, shape, and guide out project.



We are for a new food perception…

a manifesto.


We are for food that is simple, fun, and inspiring.


We are for food that is playful, colorful, and teases the senses --- taste, smell, touch, texture.


We are for a new food perception that revitalizes the eating experience.

That is joyful and memorable,

That communicates and sparks social energy,

That enhances, promotes, and creates happy interactions.


We are for a new FOOD HIGH.

Tea - rethought

Ok so here is an other tea thing from Yanko Design.

The designer Soon Mo Kang rethought the way you make tea in a very playful manner.
How you do you make tea? You hang it in a cup of water. What else hangs? Shirts in a closet.

I love the idea, it is very whimsical and draws new connections to unrelated everyday objects in our life’s, and it also gets rid of that string that siphons the water out of the cup on to your desk.

What really completes the concept for me is the face that the packaging, a little closet for the tea-shirts to hang in.


Here is the link: Hanger Tea

Tuesday, January 5, 2010

Greetings and such

Hello and greetings of all the good kinds to you my esteemed colleges, class mates, Professors, friends, peoples, random strangers, forest wild life, and dust bunnies.

Welcome to my Blarg of DOOOOM... um I mean Design ...yes…… Welcome to my Blarg of Design and Such other arty and fun things.

Now you may be asking, "Why the fuzzy did he use the word Blarg instead of blog??"
Easily answered my friend, 2 reasons:

1. I very much dislike the word "blog," it has a similar effect on me as the word "moist" has on most of the women I have met.

2. Blarg is just more fun to say in the first place.

3. It is a more piratey, and therefore even more fun!

..........I seem to have miscounted, that would be 3 reasons and not 2............

The primary reason for the creation of my blarg is for my Senior Product Design Studio: World Issues: Food -Through the lens of Design.

I will be posting my research, drawings thoughts and other updates about my projects for this class and probably other nifty stuff too, at least 2 times a week.

Comments from the peanut gallery are encouraged. Let me know what you think of my ideas and my progress. Through ideas at me if you like, no really I don't mind.....

With that I will leave you with a link to a post on Yanko Design that, to my understanding, is related to either Project 1 or 2 or both. (I need to do a bit more reading and such about the assignments).

It is a product dealing with the experience and ceremony around the consumption of tea.

With out further adieu, here is the link, finally: TEA=TIME

The tired cat with claws
Grows ever more impatient
To bed I must go