Sunday, January 10, 2010

Food packaging


Ok I was putzing around looking at Corr77.com when I saw this packaging project by Chinese designer Daizi Zheng named Stereotype.

It calls attention to the contents of the package by using by contrasting imagery of the packaging. This contrast makes you reconsider that is actually is in the package and how it compares to what is usually in those packages. Blueberries in a pill blister pack, celery in a French fry box, carrot sticks in a cigarette box.

Really I love it and I think I might be wanting to explore the idea of packaging design for Project 1. I am finding myself fancied by packaging design more and more.

Anyway here is the link to the article: Stereotype



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