Saturday, January 23, 2010

Project 1 Reanalyzed/Rethought/Redirected/Redone/Re-Everything

So I let my desire to do a packaging project get in the way of project one and I ran myself in to a corner and had no idea what I was doing. So I decided I had to go back and look at every thing I had done so far, manifesto, blargging, research and expert contacts.

SO…..

Boiling it down (looking at the essence of what I have done so far)

Manifesto - fun/ exciting

Research/Blarg - playful

Expert - intriguing/experience

· Conclusion: Project 1 should deal with making some part of the Food network Fun/Exciting/Playful.

Directions

Food economy: make shopping more fun?

Packaging:…….?

Origins of food:…….?

Personal: cooking and eating not fun any more

· Final direction: making cooking and/or eating more fun

Problem Development

Project 1 should deal with making cooking and /or eating more fun for…. who?

· People in general?

· College students?

· Single Adults?

o Bachelors?

There is lot going on here…. to broad… so I should pare it down to a more researchable topic

Problem Statement

Project 1: Make Cooking more fun, exciting, playful for Bachelors

· Reasoning: it is so much work to cook for your self and not much fun, and it is just easier to buy unhealthy TV dinner things or easy unhealthy foods and fast food. Cooking is healthier, cheaper, and impresses the ladies.

Plan of Attack

Contact marketing guru for expert possibly Doug Wilson to narrow down the target markets and find what the major interests for this target market are, so I will have a better idea of the my product should look like.


Get back in contact with Garth Morgan and talk with him about new plan and new direction and form a schedule and cohesive plan of attack for this project

1 comment:

  1. I thought you are doing with making a fun cooking experience for bachelors.
    I was actually very much excited about that idea.
    I have some book that I wanted to show you.
    If you come to woodshop tomorrow after 1, I will bring it to you.

    ReplyDelete